WHAT WE DO | Media Monitoring

We were so frustrated with the offerings available in South Africa that we decided to develop our own! It’s important for a business to be aware of media coverage across print and social media, while also quantifying your success in terms of positive publicity.

Current and past customers will talk about a business across many platforms, from Google Reviews, to Facebook, Tripadvisor and many more. There’s also local channels for South African businesses to worry about, like Hellopeter. Sometimes the sheer volume can be overwhelming, but if you don’t address the important items quickly then they can snowball quickly.

Media isn’t all about handling negative feedback though, it’s also important to quantify and monitor your press coverage. If media channels are giving you positive coverage, you can reinforce this support in the long term by spending advertising revenue in the same places. It can also be useful to quantify the value of the coverage you’re getting, as a 1 or 2 page spread given for free based on a relationship directly correlates to what you’d have to have paid for the same coverage. It’s useless to measure marketing spend if you’re also not valuing the outcomes from those investments or separate PR engagements and relationships. There’s many places you have to look though, like South African specialist publications or general web coverage for online providers. Having good information means making good decisions on your marketing.